“Unable to keep the Everton F.C. name he then thought bigger and finally acceded to his secretary’s proposal, and named his club after the entire city rather than one of its suburbs, even adopting by 1894 the City’s colour of red for the playing shirts and by 1901 the Liverbird as the crest.“
“…the club adopted the city’s red and yellow colours…”
“The arms were granted in 1797 and show a cormorant with a piece of seaweed in its beak. The cormorant also appears on the crest. The supporters are a Triton and Neptune, the God of the sea. They hold banners with the cormorant and a ship. The arms shows the importance of the sea to the city of Liverpool.The cormorant is often referred to as the Liver Bird, and is used widely in the city. Liverpool was founded in 1207 by King John. He needed a new port to ship his troops to Ireland and to control the Irish Sea. The new town adopted King John’s seal as its own. The seal showed the eagle of St John holding a sprig of broom in its beak. The broom, or planta genista was the symbol of the royal house of the Plantagenets.In 1644 the seal was lost and a new seal was made. For some strange reason the eagle was replaced by a cormorant, a more familiar bird in the area. It is likely that the artist mistook the eagle for a cormorant. The piece of broom was replaced by a piece of seaweed. The cormorant became later known as a mythical liver bird. The bird also appears in the arms of Liverpool, Australia.The motto can be translated as “God has bestowed these blessings on us”, and is taken from Virgil.”
When the crest was significantly altered for the 1992-93 season, to mark our club’s centenary, this historic change (now incorporating the Shankly Gates) led to a 1993 post-centenary version, with more symbolic changes (the eternal flames), before the crest was changed to our current crest, c1999.
Other LFC Club Crests.
There is also this image (below) from the Anfield Museum, plus a re-creation of the crest, originating from http://liverlogos.blogspot.com.
The Club Museum also has another blazer crest.
The card reads: “CLUB BADGE.
An unusual and rare club badge, worn by Bill Shankly on a club blazer. The exact date is unknown. We are seeking any pictures of him wearing this blazer.”